Privacy Notice

This Privacy Notice explains how Chelsea Financial Services Plc collects, uses, shares and protects your personal information, the lawful bases on which we process it, and the rights available to you under applicable UK data protection law.

Who we are

Chelsea Financial Services Plc of St James Hall, Moore Park Road, London, SW6 2JS is the data controller for the purposes described in this Privacy Notice.

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025, as amended from time to time.

The information we may collect about you

The information about you we may collect, hold and process is set out below:

  • Your name
  • Your residential address and status
  • Your email address
  • Your telephone number
  • Your gender
  • Your date of birth
  • Your National Insurance number
  • Your bank account or building society account details
  • Your company name (corporate investors only)
  • Information required to verify your identity and meet anti-money laundering, fraud prevention, sanctions and other legal or regulatory requirements.
  • Information about your account, investments and dealings with us.

This information will have been provided, or will be provided, by you in the course of your contracting with Chelsea Financial Services Plc.

When you register to receive our email newsletter or other marketing communications, we may also collect your name, email address, IP address and relevant communication preferences.

Where we obtain your information

We obtain personal information primarily from you when you apply for or use our services, communicate with us, or update your details. We may also obtain information from third parties where appropriate, including credit reference agencies, fraud prevention agencies, identity verification providers, platform and service providers, regulatory or public bodies, and publicly available sources such as the electoral register.

Accuracy of your information

You should tell us if your personal information changes so that we can keep our records accurate and up to date. We may contact you from time to time to verify the information we hold.

How we use your information

We use personal information where necessary to provide and administer our investment services and to operate our business. This may include:

  • opening and administering your account and investments
  • verifying your identity and carrying out anti-money laundering, sanctions, fraud prevention and other regulatory checks.
  • communicating with you and, where applicable, your nominated adviser
  • providing customer service and responding to enquiries or complaints
  • meeting legal, tax, regulatory, record-keeping and reporting obligations
  • protecting our business and clients against fraud, financial crime and misuse of our services
  • improving and managing our services and business operations
  • sending information about our products and services where permitted by law and in accordance with your marketing preferences.

Credit reference and fraud prevention agencies

When you apply for an account or service, we may carry out identity, credit, anti-money laundering and fraud prevention checks. We may use credit reference agencies and fraud prevention agencies for these purposes.

Those agencies may check information about you against their own records and public sources, including the electoral register. Searches may leave a footprint on your credit file. Where you make a joint application or provide information about another person, such as a spouse, you should ensure that you are entitled to provide their information to us.

If false or inaccurate information is provided, or fraud or financial crime is suspected or identified, we may record this and share relevant information with fraud prevention agencies, regulators, law enforcement agencies and other organisations where permitted or required by law.

Further information about the principal credit reference agencies and how they use personal data is available through their respective privacy information, including the Credit Reference Agency Information Notice.

Our lawful bases for processing

We process personal data only where we have a lawful basis. Depending on the circumstances, these may include:

Contractual necessity – where processing is necessary to enter into or perform our agreement with you, including opening and operating your account and providing our services.

Legal obligation – where processing is necessary to comply with legal or regulatory requirements, including FCA, HMRC, anti-money laundering, sanctions and financial crime obligations.

Legitimate interests – where processing is necessary for our legitimate business interests or those of a third party, provided those interests are not overridden by your rights and freedoms. Examples may include fraud prevention, business administration, service improvement and establishing, exercising or defending legal claims.

Consent – where we ask for and rely on your consent for a particular purpose. You may withdraw consent at any time. Where electronic direct marketing is permitted without consent under applicable law, we may rely on another appropriate lawful basis and will provide a clear opportunity to opt out.

Disclosure of your information

We may disclose personal information to agents, professional advisers, platform providers, custodians, technology and other service providers where necessary to administer and service your account and investments or support our business operations. We may also disclose information to regulators, tax authorities, law enforcement agencies, courts and other bodies where required or permitted by law.

Where our arrangements involve a platform partner that determines independently how and why it processes your personal information, that platform partner may also act as a data controller and will provide its own privacy information.

How we hold and protect your information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised or unlawful processing and against accidental loss, destruction or damage.

Information may be held electronically and in hard-copy records. Hard-copy information held at our offices is securely stored. Our systems and service arrangements may involve approved third-party providers. We take appropriate steps to ensure that providers processing personal information on our behalf are subject to suitable data protection and confidentiality obligations.

How long we keep your information

We retain personal information only for as long as necessary for the purposes for which it was collected and to meet applicable legal, regulatory, tax, accounting, complaints and record keeping requirements. The applicable period depends on the nature of the information and the relevant legal or regulatory requirements.

Where there is an actual or potential complaint, dispute, investigation or legal claim, we may retain relevant information for longer where necessary and lawful.

Your data protection rights

Depending on the circumstances and the lawful basis on which we process your information, you may have the right to:

  • Access – request confirmation that we process your personal information and obtain a copy of it, together with other information about the processing.
  • Rectification – ask us to correct inaccurate personal information or complete information that is incomplete.
  • Erasure – ask us to delete personal information in certain circumstances.
  • Restriction – ask us to restrict the processing of personal information in certain circumstances.
  • Object – object to certain processing, including processing based on legitimate interests and direct marketing.
  • Withdraw consent – where we rely on consent, withdraw that consent at any time.
  • These rights are subject to conditions and exemptions under data protection law. For example, we may be required to retain or continue processing certain information to meet legal or regulatory obligations.
  • To exercise your rights, please contact us at info@chelseafs.co.uk or 020 7384 7300 We may need to verify your identity before acting on a request.

Marketing and withdrawal of consent

You can ask us to stop sending direct marketing communications at any time by using the unsubscribe method provided in the communication or by contacting info@chelseafs.co.uk or 020 7384 7300.

Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing carried out before withdrawal. It also does not prevent us from continuing to process information where another lawful basis applies to that separate processing.

Data protection complaints

If you are unhappy with how we have used your personal information or dealt with a data protection request, you can make a complaint to us by emailing info@chelseafs.co.uk or writing to Chelsea Financial Services Plc, St James’ Hall, Moore Park Road, London, SW6 2JS.

We will acknowledge receipt of a data protection complaint within 30 days. We will take appropriate steps to investigate and respond without undue delay, keep you informed about the progress of the complaint where appropriate, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator. We would, however, welcome the opportunity to address your concerns with you first.

Contact

Questions, requests and complaints concerning our processing of personal information should be sent to info@chelseafs.co.uk or to Chelsea Financial Services Plc, St James Hall, Moore Park Road, London, SW6 2JS.

Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our services, practices, legal obligations or regulatory guidance.

August 2026